May Day! May Day! I’ve zeroed in on the first of May as the launch date for Hope Dawns Eternal. That gives me a few days to figure out how to upload everything to Kindle and CreateSpace. I’m thrilled with the gorgeous cover illustration by Kim Killion, and Rik Hall has finished formatting the manuscript, but I’ve still got a steep learning curve to figure out the next steps before it’s actually accessible to buyers. With my technophobia, I’m still in acute avoidance mode.
Now it’s high time to focus on marketing strategies. The publishing scene and especially the online opportunities have changed dramatically since I published Eldercide in 2008, and this time I swear I’ll be relentless in promoting my work, because as outlandish as it seems, my happiness seems to hinge on becoming a successful author.
My first publicity salvo was shot down almost immediately. I posted a shot of the cover to one of the soap opera fan groups I belong to, telling them how excited I was that the book would soon be available. I assured them they’d love it, since the hero is inspired by the actor the group is about. Big mistake – my post smacked of blatant self-promotion, and the group’s moderators removed it with a message warning me not to make the same mistake again, lest I be banned from the site.
Fair enough, but how do I let people know about the book without being obnoxious about it? Word of mouth is reportedly the best way of creating the buzz that boosts sales, and there are multiple ways of going about it. First and foremost, I’m renewing my connections to the writers’ networks I’ve lost touch with over the years. I’ve rejoined Sisters in Crime, and I’m about to rejoin Mystery Writers of America, especially so as to get the discounted rate to their Edgar Symposium in New York City on April 28th. As a member, I’ll be able to attend their wonderful cocktail party that evening, where schmoozing with authors, editors and agents is lubricated by an open bar and bountiful hors d’oeuvres.
For the first time ever, I’ve joined Romance Writers of America and their Capital District chapter, because this book is the most romantic – even, dare I say, sexy – I’ve ever written.*
Most of all, I want to reach my primary audience – the millions of devotees of soap operas and especially of General Hospital – without being blatantly obvious about it. My fictional network, QMA, and its last remaining soaps retain only the sketchiest suggestions of the soaps and actors that I solemnly swear didn’t inspire me. (Yeah, right – if you swallow that, I’ll sell you the Brooklyn Bridge.)
So what’s my strategy? I’ll be networking like crazy. I’ll trade guest blogs – you can be on my blog if I can be on yours. I’ll be looking for reviewers. If you like, I can send you a free advance review copy. Just leave a comment or email me at firstname.lastname@example.org, and we’ll figure out the logistics.
Above all, I solemnly swear I won’t launch Hope Dawns Eternal into the vast black hole of oblivion that swallowed my last two novels, Mood Swing: The Bipolar Murders and Eldercide. Those mysteries basically sank without a trace, triggering major depressive episodes that laid me low for far too long, and I hope never again to experience those depths of despair. To that end, I’ll be resurrecting both novels in new online and print editions in May, or at least before the summer solstice. In the meantime, you can still buy the first editions on Amazon, but I’d rather you buy them from me directly, because I suspect the original publisher hasn’t been paying me the requisite royalties.
Speaking of money, I’m reviving my GoFundMe campaign. At the rate I’m racking up expenses, it won’t be long before I max out my credit card, and I can use all the help I can get. You could win prizes, including maybe an acknowledgment or a character named for you in Sunrise or Shadow, the sequel to Hope Dawns Eternal. For more information, check out my GoFundMe campaign at www.gofundme.com/gep8ts. Every little bit helps, and who knows, before long you may be able to brag that you knew me when! I’ll be eternally grateful for each and every donation.
*Strictly speaking, Hope Dawns Eternal is the most romantic and sexy since The Flip Side, my unpublished first novel inspired by my work as a creative arts therapist in a mental hospital. One of these days, I may actually publish it too!